HHBv5

Tyson Ritter// Original Penguin
 
Tyson Ritter of the All American Rejects lends his face to the equally all American brand Orginal Penguin.

Graduate Fashion Week

Notion headed to the cat walk to bring you our personal favourites of summer’s new breed of graduate designers.

Digitaria

Hiding between the streets of Soho London is a boutique which goes beyond fashion. Digitaria encompasses a movement of underground fashion, art and lifestyle: Notion profiles the most wanted creative space in the city.

WTF// Illionaire and Chronicles of Never

Notion bullets what you need to know about fashion’s latest: introducing Illionaire and Chronicles of Never.

G-Star// Raw Deal

We applaud G-Stars long, innovative commitment to denim.

Doghouse Clothing// In the Doghouse

London print experts Doghouse showcase their geometrical, Egyptian and controversial t-shirts making them our favourite fashion new-things of 2009.

Plus the finest photographers, models and stylists are enlisted for a selection of visually stunning shoots.