Notion 044

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Featuring:
Erik Hassle
Martyn Bal
Lonelady
Von Doesburg
Xiu Xiu
Tatty Devine
Imogen Belfield

MUSIC
Erik Hassle X Martyn Bal// The Elegance of Being Straightforward
“The songs are definitely pop songs. There’s nothing really to discuss about that. It’s Scandinavian, kind of minimalistic, straight pop. It’s really really pop.”
Raw, honest, open, emotional, direct, unpretentious- these aren’t the qualities you could accuse many artists of having today but Erik Hassle retains them. He’s the  fresh breeze across the mediocrity of pop music right now. Notion caught up with the 21-year-old Swede-sensation…

Martyn Bal// O, What a Piece of Work is Man
“The core of this strength is versatility, born of a multi-faced nature in which apparent contradictions complement each other effortlessly.”
After styling cover star Hassle in a crafted, straightforward partnership, menswear designer Martyn Bal talks to Notion about what constitutes him and his concept: a hopeless romantic with a dirty mind.
 

Lonelady// Control
“Control is more interesting than catharsis and emotion to me- it’s more interesting to try to control everything.”
With the release of her debut ‘Nerve Up’ Lonelady and Notion were brought together. Lonelady ( aka Julie Campbell) has a firm grip on her world. To her and to her pop-songs life is precise and perfectly-crafted.

Fashion
Fashion Shoot: Etheria
Issue 44’s shoot holds a romanticised fantasy moulding soft styles to an irresistible montage of pastel fashion.

Fashion Shoot: My Baby’s Into Witchcraft
Innocence has been stolen in the second shoot of 44: sinister attitudes and some serious black magic combine to create a dark but spellbinding look.